Marketing Activation Manager Wound Care

Publicerad2025-01-17

Ansök senast2025-02-09

Om jobbet

Are you passionate about marketing and communication? We offer an exciting opportunity where you can work with products that truly make a difference for both patients and healthcare professionals. With us, you'll have a varied workday and the chance to lead and influence. If you're looking for a role where your work truly matters, then this is the job for you!

Essity- a leading global hygiene and health company and the home of brands like TENA, Leukoplast, Cutimed, JOBST, Actimove and Delta-Cast is offering an exciting and challenging opportunity for you who want to contribute with your expertise, energy and creativity. We are looking for an additional colleague to join us as aMarketing Activation Manager Wound Carewithin the Health & Medical (HM) Business Unit. HM encompasses the Incontinence Products Health Care and Medical Solutions categories.

The portfolio includes wound care, incontinence products, compression therapy, orthopedics, skincare products and digital solutions with sensor technology. Distribution channels for the products are pharmacies, medical devices stores, hospitals, distributors and care institutions as well as online.

Located just a couple of minutes from Mölndal train station in Gothenburg, Essity offers you to be part of an international business setting with over 1 000 employees and many contacts across different functions, units and countries. Flexibility is important to us, which is why we believe in a hybrid workplace philosophy. Our office environment is modern with a very special culture focusing on collaboration, innovation, well-being and care, development and commitment. We offer onsite learning, a healthy canteen, social events and many other employee benefits.

You will be part of a dedicated marketing team working with different product areas and channel responsibilities. The marketing team works closely with the Sales and Key Account teams focusing on different sales channels and has a broad internal stakeholder network with local functions to the daily interactions with customer service supporting with questions to orders and other product related questions. You will work with our range of products in the wound care segment, with brands such as Cutimed, Leukoplast and Sorbact.

We can offer a very special company team spirit focusing on well-being, care, development, and engagement. We value collaboration and teamwork very highly and look for a dedicated person who wants to contribute positively to this.

The Marketing Activation Manager's main tasks are:

Executing marketing activities and objectives according to plan for our wound care products in hospitals, primary care, municipalities, pharma, ecommerce and B2B channels, including deliverables such as:
- Updated product information and marketing material for Swedish market in line with global material
- Adapted global material for all media types and their activation for different target groups
- Training presentations on wound care and/or product fact, claims, usage instructions etc. in line with global material
- Competitor overview of activities and products
- Local media plan
BTB, BTC, and BTBTC marketing and media expert across Health and Medical Channels, driving focus on full funnel digital approach leveraging digital marketing and CRM in cooperation with sales team.
Working closely with local marketing team and Nordic Brand Manager
Securing sufficiency and accuracy of A&P allocation.
Channel management for hospitals, primary care, pharmacies and private distributors
Local brand and product management
Supporting our sales teams & customer service with product knowledge and customer communication on the wound care product range under the Cutimed, Leukoplast and Sorbact brands incl. supporting with ad hoc customer requests and questions.
Training and motivating sales teams to be able to activate marketing activities.
Essential part of the strategic and practical product knowledge pre-, during and post the tender-bidding process.
Developing agenda, plan, and support execution for our own training events in cooperation with product specialists in sales teams.

Key competencies:

University degree, preferably in marketing, business administration, economics or similar
At least a few years of experience as a product or brand manager
B2B marketing and commercial experience within Healthcare Medical devices is a requirement, and experience from wound care is a big plus
Proven track record of developing and activating marketing plans/deliverables
Experience with portfolio management
Digital marketing experience preferably towards healthcare staff and/or BtC/B2B customers
Fluent in Swedish and English

To be successful in this role you can say yes to this:

You have an eye for finding simple solutions to complex problems.
You are structured and enjoy building & driving more efficient ways of working across teams in the organization.
You are a strong presenter and motivator.
You can analyze data/information, draw conclusions and act on them.
You appreciate working with practical operations.
You have great interpersonal skills and can navigate in a matrix organization with many stakeholders.

Application

Interested? If you are up for the challenge and think this sounds like you, apply online today! Kindly note that due to GDPR we will not accept applications via mail.

As we will be making ongoing selections, interviews might start before the application deadline. Please use the link to apply via our career site. We may conduct background checks in the final stages of the recruitment process to verify your qualifications and fit for the role.

If you have questions regarding the position, please contact Millis Hedengran 0720-64 60 68.

What We Can Offer You

At Essity, we believe every career is as unique as the individual and empower employees to reach their full potential in a winning culture. By breaking stigmas and taboos, you have the chance to work with a powerful purpose in a collaborative and caring work environment.

Other benefits: