Category & Shopper Marketing Manager

Do you have experience within marketing or sales and are interested in working with customer marketing? Customer Marketing is a key function to deliver our Consumer Goods growth ambitions. In this position you get the opportunity to join a commercial oriented team and get a lot of responsibility from day one. Currently, we are looking for a temporary (11 months) Category & Shopper Marketing Manager for our intimate hygiene category.

This role is located within the Consumer Goods Business Unit, which includes the categories of Incontinence Products Retail, Baby Care, Feminine Care and Consumer Tissue. Distribution channels for the products are retail trade and online.

About the Role

As Category & Shopper Marketing Manager for Intimate Hygiene you are the owner of the category where you build and own local customer marketing plans for the Swedish market. You will work with the strong market leading brands Libresse and TENA. You set the strategy and create action plans on the 7 P's per segment in close cooperation with the Swedish Sales Team and the Nordic Marketing Team. You also play an important role in building partnerships with our customers where you drive a category management way of working. In addition to this you secure the Go-to Market perspective of launches and shopper activation, where you set and implement strong plans for all channels both on- and offline as well as securing return on investment.

This is a hybrid full-time position located in Gothenburg where you report to the Swedish Customer Marketing Manager. In this role, there are approximately 20-40 travel days included in a year.

What You Will Do

In this position, you have a key role in go-to-market strategy development and execution. You lead the local launch team and build trade argumentation when needed. Additionally, you follow up on category development and take required actions to follow through developmental opportunities. In this role, you will give internal and external presentations and work closely with Consumer marketing, Key Account managers and the Sales team.

Who You Are

In this role, you develop a market understanding and gain competitor knowledge. You have a strong commercial background where you are used to working with parallel projects. Your solution-oriented mindset and ability to have a holistic perspective enables you to prioritize between tasks. You are a team player with a strong drive who likes to work in a fast-changing environment and can make projects progress. Finally, you have the ability to analyze and accurately draw conclusions to support category decisions based on key data.

• University degree in Marketing, Business Administration or similar
• Minimum 2-3 years within marketing and/or sales, preferably from FMCG or Grocery Retail
• Fluent in speaking and writing Swedish and English
• Knowledge and experience with Microsoft office is desirable

Application

As we will be making ongoing selections, interviews might start before the application deadline. Please use the link to apply via our career site. We may conduct background checks in the final stages of the recruitment process to verify your qualifications and fit for the role if you have questions regarding the position, please contact recruiting manager Jenny Hillman at +46 702 650 921.

What We Can Offer You

At Essity, we believe every career is as unique as the individual and empower employees to reach their full potential in a winning culture motivated by a powerful purpose.

Collaborative and caring Work Environment | Empowerment | Job Impact | Work with a Powerful Purpose | Individual Learning and Development | Health & Safety | Social Responsibility | Innovation

Application End Date:

26 jan. 2025
Job Requisition ID:
Essity250054